Does the average person want greatness?

After closing down a business that wasn't going anywhere, I took a job at large company while I figure out my next venture. There are so many people (blue and white collar) here that have been here for over 30 years that I started thinking that maybe the average person isn't looking to excel to higher levels and is just content with working for retirement. I also don't mean just financial greatness, it could be greatness in art, service or anything that sets a person apart from the rest.